Innovative solutions for a personalized omnichannel experience

Commerce.....E (electronic) Commerce......M (mobile) Commerce...

Are you one step ahead of your competitors digitally?

$7.7 T

The global e-commerce market is worth 7.7 trillion US dollars ^*

61%

61% of visits to global retail websites are made by smartphone ^*

63%

The global market volume of digital buyers will increase to 63 percent in 2019^*

Digitisation in e-commerce

The future of B2C and B2B e-commerce lies in the integration of cognitive technologies that analyze customer behavior and deliver valuable insights that create a consistent and transparent customer experience.

The focus here is on providing personalized offers that affect both products and their prices, as well as flexible payment options and efficient customer service. As technical developments such as artificial intelligence (AI), machine learning, virtual reality and biometric processes continue to advance, the industry will continue to gain momentum.

WidasConcepts accompanies you on your way into the future and ensures that you have the digital edge! Together with you, we design the e-commerce platform of the future, advise you on the technological possibilities and develop and operate your IT solutions in retail and e-commerce.

Our competencies

Customer Journey and Compliance

User comfort, secure transactions and high loading speeds - this makes for a first-class shopping experience. Using state-of-the-art technologies, we provide you with the best architectures and platforms to make your customer journey even more efficient. Our flexible Cloud Identity and Access Management (CIAM) solution - cidaas - also provides you with secure and convenient management of the identities of your growing customer base - regardless of location, and in compliance with regional and global data protection regulations. With cidaas, you can create an end-to-end omnichannel experience and link digital and real identities, e.g. via geofencing, beacons or NFC. We would be happy to advise you on the advantages and use of a modern Identity & Access Management System.

Customer Insights with Real-Time Analytics

Reacting quickly to market-specific fluctuations and thus acting in a customer-oriented manner - this is the only way to survive in today's competitive environment. Our IT solutions based on Artificial Intelligence and Big Data technologies help you to optimize your product portfolio. For the development of our solutions we use the latest technologies such as (Event) Stream Processing or intelligent distributed search technologies. By means of data mining and real-time analysis you will gain important insights about your customers. You can predict their behaviour, receive a wealth of detailed information and can use this information to make well-founded business decisions and react in real time to provide customers with an appropriate, personalized offer.

Digital solutions for e-commerce and retail

User convenience, consistent and individual communication, efficient logistics processing, seamless payment processing and strong fraud and suspected fraud detection - these are just some of the challenges that digital transformation brings with it. We support you and advise you on the development of tailor-made digital solutions - including 24/7 support. Our expertise helps you to identify potential for cost optimization and business expansion at an early stage. We will work with you to develop the e-commerce and retail platform of the future to provide your customers with a great customer experience and give you the decisive competitive edge.

Use of data to improve processes

Several million-user data are collected daily in online shops. But how can this data be structured, stored and evaluated most efficiently? Our customer, one of Germany’s largest online mail order companies, needed an IT solution that meets all these requirements – and massively reduces operating and hardware costs.
Click here for the case study

Improvement of customer retention and reduction of purchase cancellations

How do you counteract possible purchase cancellations in e-commerce and instead lead the customer to individually tailored offers – and that in real time? We designed and developed a complete IT solution that enables our customer to react directly to fluctuations in buying interest and at the same time to carry out prompt and customer-specific retargeting.
Click here for the case study